The Dieline / EMBALLAGE Summit 2014

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This was the official website for The Dieline's 2014 partnering venture with EMBALLAGE, the international packaging exhibition for packaging professionals based in Paris.
Content is from the site's 2014 archived pages providing a glimpse of what attendees could expect at The Dieline / EMBALLAGE Summit.

 

Established in 2007, The Dieline is the brainchild of Andrew Gibbs, who sought daily inspiration while working as a packaging production artist. Noticing a void for package design inspiration on the web, he began to catalogue packaging by googling images or snapping pictures of packaging on shelf - often leading to his removal from stores.

What began as a personal blog soon became a dedicated platform for the the package design industry and its practitioners, students and enthusiasts. Its purpose is to define and promote the world's best package design, and provide a place where the package design community can review, critique and stay informed of the latest trends and projects being created in the field.

Within two years of its inception, The Dieline became the most visited website on package design in the world, capturing a readership spanning millions across hundreds of countries.  Through its rapid growth, The Dieline has expanded beyond a website to include an annual design competition - The Dieline Awards - as well as an annual design conference - The Dieline Conference. 

The Dieline remains as the industry's source for package design, ushering a new wave of designers and enthusiasts. 

About Emballage

Since our inception as a personal blog, the Dieline has grown beyond a website to include an annual package design competition, a design conference and a top selling package design book. We’ve attracted an international following and prompted an exchange of ideas and best practices beyond borders. 

For our newest venture, we partnered with Emballage, the international packaging exhibition for packaging professionals based in Paris. Together, we are able to elevate our influence in the global arena and addresses the future of package design on a global scale. It allows us to further our mission of supporting, inspiring, and educating our industry’s leaders of today and tomorrow.

Discover packaging innovation at EMBALLAGE, from November 17th to 20th, 2014 in Paris Nord Villepinte.

EMBALLAGE, the place to be for packaging professionals has a unique and complete offering: process and packaging machines, primary materials, consumables and films, identification, traceability, marking, coding machines, secondary, tertiary and shipping machines, converting, printing packaging and labelling, packaging and containers (cardboard, plastic, glass, metal, wood).

• 17-20 November 2014, Paris Nord Villepinte France, halls 4, 5a, 6.
• 1,500 exhibitors from the Packaging, Processing, Printing and Handling sectors
• 100,000 international professionals expected

 

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"It was an illuminating experience, one that opened our eyes to the vast world of packaging design. The event's professional presenters were true wizards, shedding light on aspects we had never even considered before. Their insights were akin to finding a hidden treasure trove of knowledge.

But we're no strangers to expertise ourselves. Our team is a veritable melting pot of talent, with marketing consultants, graphic designers, and seasoned professionals who have dedicated years to their craft. And let's not forget our secret weapon – Rue Sakayama, our product photographer extraordinaire.

Rue isn't just any photographer; she's a RISD graduate whose artistic background elevates her work to a whole new level. Her contributions extend far beyond mere photography, influencing every facet of our marketing and packaging endeavors. With Rue on our team, we've got a true Renaissance woman bringing her magic to the table.

And then there's this incredible website, a treasure trove of inspiration and ideas, connecting us with a network of experts who continue to fuel our creativity. We're truly grateful for the event that set us on this path and the invaluable resource that keeps us going, inspiring us to reach new heights with every product launch." Rodney Strauss

 

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THE FUTURE OF PACKAGING DESIGN BEGINS IN 16 DAYS

 

Paris was the hotbed of new ideas circa 1700s as the center of the Age of Enlightenment. In salons, cafes and even in the streets of the City of Lights, debates ignited change in economics, the arts and the sciences.

Fast forward. Welcome to Paris 2014

The Mission

How in the world do we think we can solve today’s global problems by attending a conference about package design?

The Dieline is setting out to create a different kind of package design conference: A future-forward discussion that challenges the status-quo, and inspires creators of packaging and products to help solve today’s global problems and change the world through package design. The mission is to prepare the next generation of designers by asking one simple question:

What is the future of package design?

 

Why Now?

Typography. Color theory. Shipping cartons. Case studies. Solutions. Yes, we love these topics too, but The Dieline Summit is different. Part salon. Part master class.

The Dieline Summit is a global gathering of design leaders coming together to discuss the future of the package design industry, along with the issues designers, consumer packaged goods companies, marketers, consumers, and the world environment are facing. 

Global businesses have begun to value designers for our ability to drive positive growth and think holistically about brand and beyond. With a shifting global economy, the business of design and the role of designers everywhere are changing. We see today as the single most exciting time in history to be a designer.

It's a time where the designer can harness these industry shifts, and expand their career leadership as more businesses are relying on the value of design.  

 

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The Speakers
8 design leaders. 1 simple question:
What is the future of packaging?

 

KEYNOTE SPEAKER

Rebecca Costa

Rebecca Costa is an American sociobiologist who offers a genetic explanation for current events, emerging trends and individual behavior. A thought-leader and provocative new voice in the mold of Thomas Friedman, Malcolm Gladwell and Jared Diamond, Costa traces everything from terrorism, debt, epidemic obesity, and upheaval in the Middle East to evolutionary imperatives.

Alex Center

The Coca-Cola Company

Before vitaminwater was purchased by Coca-Cola in 2007, Alex was instrumental in the launch of the vitaminwater brand and remains a guiding figure in the brand’s continued success. In 2011, Alex was named one of the world's 200 Best Package Designers by Lurzer's Archive magazine.

Lori Gross &
Tessa Westermeyer

Landor Associates

Tessa Westermeyer is Executive Creative Director for the EMEA region located in the Paris office of Landor Associates and Lori Gross is executive director of strategy and insights in the Cincinnati and Chicago offices of Landor Associates. 

Jonathan Ford

Pearlfisher

As Founding Partner and Chief Creative Officer, Jonathan represents Pearlfisher on the global design stage. Never one to simply accept the status quo, Jonathan continually provokes and questions the world, inspiring Pearlfisher to create design that makes the future better.

Leland Maschmeyer

Collins

Leland is the Executive Creative Director and Co-Founder of Collins. Trained as a brand strategist, practiced as a designer, and impassioned as a storyteller, he has won virtually every major award for creative and strategic excellence.

Jonathan Sands

Elmwood

Jonathan Sands is Chairman of brand design consultancy, Elmwood, renowned for winning more DBA Design Effectiveness Awards than any other consultancy in the history of the program.

Michael Hendrix

IDEO

As an IDEO partner, Michael Hendrix leads the Boston studio and guides the firm’s East Coast-based Design Directors. Since joining the company in 2008, he has built a robust creative community and led key initiatives, most recently the redesign of IDEO’s global brand identity.

 

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The Topics

Design The Future

Alex Center
Lead Designer, The Coca-Cola Company

This is the single most exciting time in history to be a designer. Design is no longer about making things look beautiful or stylish, it is changing the way we live our lives. This shift in thinking is dramatically changing the perception and responsibility of the designer. In the future, as all companies become design companies, more resources will be put towards hiring designers who think far past aesthetics. This is the future of business. The new role of the designer involves carefully crafting consumer experiences and product systems that not only make real connections with people, but can make a difference in their lives. Tomorrow's design led organizations understand that good design is not only good business, but fundamentally changing the way we experience the world. It's now our job to lead the charge. Not a bad gig, right?

Key Takeaways:

• We are in a golden age of design, where technology, creativity and business are converging.
• Design today is no longer something that simply adds value, but creates it.
• Beautiful, award-winning design skills aren’t enough. They are the cost entry.

 

Defining the Future of Packaging through Great Design. 

Lori Gross
Executive Director, Strategy & Insights, Landor

Tessa Westermeyer
Executive Creative Director, EMEA, Landor

The future of packaging is for design to define. It requires creativity that is new, innovative and novel. It requires movement away from the status quo and movement toward something new and different. Join Landor’s, Lori Gross, Executive Director, Strategy & Insights and Tessa Westermeyer, Executive Creative Director, EMEA, as they discuss things as old as time like wine, bacon and rubbish, and how even these evolved by remaining true to the five fundamentals of great design. 

Key Takeaways:

• Examine how powerful insights are accelerants for good ideas that drive brand experience and brand value. 
• Evaluate how powerful ideas and innovation happen not only in spite of constraint but because of it. 
• Consider the importance that storytelling plays when selling ideas to your clients, products to consumers and ultimately, driving business results. 

 

All aboard.

Jonathan Ford
Founding Partner and Chief Creative Officer, Pearlfisher

I’m a firm believer that you can see and create the future by looking at the past and present and letting your imagination do the rest. Isn’t that design?

So, leaving brand jargon standing on the platform, I’m going to attempt the impossible and time travel the minds of the Dieline audience on a far reaching future timeline, stopping off at various points along the way to see how human culture has evolved and the effects it has had, not only on what we desire and consume, but also on what, why and how it has been designed and packaged.

Our imaginations will be joined and stimulated by the minds of some of todays most creative and forward thinking designers to illustrate the path ahead. Full steam ahead! What will your Pearlfisher future experience leave you thinking about?

Key Takeaways:

• Culture and civilisation define themselves by the artefacts they leave behind.
• Brands will die out in the next 50 years or less to be replaced by pure product.
• Global consumerism will be divided by the haves and the have nots.
• Packaging like so many other aspects of consumerism will reduce and minimize to the point of invisibility.
• New human needs, substrate and tech revolution will open up incredible new possibilities.

 

There Be Dragons

Leland Mashmeyer
Executive Creative Director and Co-Founder, COLLINS

Learn why the world of packaging design is becoming increasingly complex and how design helps clients conquer that complexity. Collins Executive Creative Director and founding partner Leland Maschmeyer will discuss how his firm designs packaging by thinking beyond the packaging. Leland will share examples of how Collins has used packaging design assignments to transform organizations. Three takeaways include:

• 10x as big doesn't mean 10x as hard
• Expand beyond what you know
• Reject incrementalism

 

Packaging Metaphors

Michael Hendrix
Partner, IDEO

Metaphorical quips like, “that’s over my head”, “let’s peel back” or “get to the core” reveal deep connections between our physical senses and our emotional experiences. Today scientists are discovering new truths about visceral understanding through language. Drawing on recent university studies, George Nelson’s “How to See” and real world examples from IDEO, Naoto Fukasawa and others, Michael will give an entertaining presentation on how the emerging science of embodied cognition applies to packaging.

Key Takeaways:

• You’ll learn to trust your intuition, backed by science
• You’ll learn a framework to map emotions and designs
• You’ll learn about an emerging field of science and linguistics called embodied cognition

 

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The Schedule

 

 

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Partners

The Institut National du Design Packaging (INDP) is a nonprofit association whose mission is to promote the packaging design on the national level. Based in Cognac, it is chaired by Fabrice Peltier, founder of the agency P'Référence and the Designpack Gallery. Created in 2003. It gathers packaging manufacturers, brands, distributors and designers. Its goal is to be a creative hub to exchange best practices in order to design and develop always more performing and environmentally friendly packaging.

The Institut National du Design Packaging (INDP) is a nonprofit association whose mission is to promote the packaging design on the national level. Based in Cognac, it is chaired by Fabrice Peltier, founder of the agency P'Référence and the Designpack Gallery. Created in 2003. It gathers packaging manufacturers, brands, distributors and designers. Its goal is to be a creative hub to exchange best practices in order to design and develop always more performing and environmentally friendly packaging."

The Institut National du Design Packaging (INDP) is a nonprofit association whose mission is to promote the packaging design on the national level. Based in Cognac, it is chaired by Fabrice Peltier, founder of the agency P'Référence and the Designpack Gallery. Created in 2003. It gathers packaging manufacturers, brands, distributors and designers. Its goal is to be a creative hub to exchange best practices in order to design and develop always more performing and environmentally friendly packaging.

The epda (European Packaging Design Association) was formed in 1990, when a number of Europe's leading designers identified a deeply-felt need for a new, European forum. They wanted to share information, ideas and opinions - however controversial - about packaging, identity, literature, point-of-purchase, electronic media. They wanted to meet other design professionals, not as competitors, but as colleagues and friends. And it worked. From that simple concept, the epda has grown steadily into the pan-European force for design that it is today.

La Compagnie is for those who prefer a boutique-style flying experience and for those who want to enjoy an exclusive business-class cabin at a smart price. La Compagnie is for those who are eager to discover an innovative experience in a fully connected plane. La Compagnie is for people who want to be part of a business-class revolution and we know what we're talking about.

LA COMPAGNIE WELCOMES YOU ABOARD

 La Compagnie is for those who prefer a boutique-style flying experience and for those who want to enjoy an exclusive business-class cabin at a smart price. La Compagnie is for those who are eager to discover an innovative experience in a fully connected plane. La Compagnie is for people who want to be part of a business-class revolution and we know what we're talking about.

About @Issue
@Issue offers readers — and the advertisers who want to reach those readers — a uniquely crafted experience. Sharp and knowledgeable editorial insight is supplemented with interactive and engaging sections pulled from the @Issue archives, including Quizzes and Interviews.

The @Issue site is designed by the award-winning Studio Hinrichs based in San Francisco, edited by Delphine Hirasuna, the principal of Hirasuna Editorial in San Francisco. and published by D’NA Company.

 About @Issue
@Issue offers readers — and the advertisers who want to reach those readers — a uniquely crafted experience. Sharp and knowledgeable editorial insight is supplemented with interactive and engaging sections pulled from the @Issue archives, including Quizzes and Interviews.

 Since 1995 Core77.com has served a devoted global audience of industrial designers ranging from students through seasoned professionals. Core77 publishes articles, discussion forums, an extensive event calendar, hosts portfolios, job listings, a database of design firms, schools, vendors and services. Core77 provides a gathering point for designers and enthusiasts alike by producing design competitions, lecture series, parties, and exhibits.

Today Saverglass is the leading global player in the market for Premium and Super Premium bottles. Its production tool and expertise are used to manage significant volumes of orders while meeting the specific needs of its customers for special and short runs. 

This technological expertise, the quality of its services and its capacity for creation place Saverglass in a unique position on the market..

 

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THE DIELINE TEAM

 

Andrew Gibbs

CEO, Founder + Editor In Chief 

Andrew's passion for design developed at an early age when he first discovered Photoshop 4. After receiving his bachelors in graphic design at the age of 19, he began his career in package design as a production artist for a gourmet gift company where he designed products and packaging for major national retailers and brands including Target, Bed Bath & Beyond, and Jelly Belly. He saw a great need for daily package design inspiration for his own work, and founded The Dieline in 2007. It quickly became the most read package design website in the world.

Andrew now serves as CEO and Editor-In-Chief of The Dieline where he shares his passion for package design with millions of readers. Since then, he has founded The Dieline Awards, now in its 6th year, to formally recognize the world’s best consumer product packaging design. He also founded The Dieline Conference at HOW Design LIVE, now in its 5th year. He also serves as Creative Director for HOW Design LIVE.

He the author of Box Bottle Bag - The World's Best Package Designs from The Dieline, and is a monthly columnist for Entrepreneur Magazine. He is also an advisory board member of AIGA Los Angeles, and has recently joined the faculty at Art Center College of Design in Pasadena, California. 

 

Ivan Navarro

Editor at Large

Born and raised in Los Angeles, Ivan’s exposure to pop-culture, design, and lifestyle has been instrumental in developing his aesthetic. 

As a young child Ivan constantly nurtured his creative side - whether it was building LEGO cities, designing intricate Sims houses, or putting together a mix tape - creativity was his conduit to self expression. After transferring out of a traditional university where the curriculum left him uninspired, he began his studies at The Fashion Institute of Design & Merchandising in Los Angeles (FIDM). While at FIDM, he studied Visual Communications and learned to apply his perspective across various mediums. 

Ivan began his career in public relations and events in early 2007, when he began working for Kelly Cutrone at People’s Revolution. His subsequent work has been featured in Flaunt magazine, Vogue Hommes International, 944 Magazine, Racked LA, among others. Ivan launched and The Dieline Conference, The Dieline Awards, and contributes to The Dieline as an editor at large.  

Ivan is an avid traveler, foodie, and playlist master. 

 

 

Jessica Sanchez

Editor

Jessica’s always had a love for design.  A creative cookie since her first set of scented markers, she would create masterpieces (at age 5 to her they were masterpieces) that her Mom would proudly post on the fridge.  This continued on through middle and high school, where she excelled in her traditional drawing and ceramics classes.  But then came her first photoshop class in high school, using Photoshop 5 (where the coolest tool was the gradient tool!).  She remembers the excitement she had when she received a 10/10 on her first creation, and it was then that she knew what she wanted to do.

After graduating from the Art Institute of California - Orange County in 2005, she started her first job as a package designer.  She felt the thrill of a rock star when seeing her first designs being sold in stores. Allowing her passion to guide her, she has developed a career focused on packaging, print, web, photo retouching and everything in between. 

When she isn't designing, she’s hiking, cruising the beach on her bike, traveling, or playing with her lovable dog Winston.